Predicting the influence of urban contemporary aesthetics such as graffiti on luxury brands and related categories such as furniture, lightning and housewares, I was inspired to produce and curate an exhibition in 2007 called UrbnLux. The exhibition featured collaborations between L.A. graffiti artist Man One with prominent L.A. architects, industrial designers, furniture designers, lighting companies, interior designers, etc. The show received favorable press coverage in California Home Magazine, among others.
Hearing young adult drinkers where intimidated by the wine category and unlikely to drink wine as a result, I was inspired to produce and curate an art exhibition called RIPE as a way of connecting something unfamiliar — wine — with something familiar — urban art — as a way of encouraging trial. Several wineries donated wine barrels, bottles and corks which were turned into art by over 24 amazing young emerging urban contemporary artists.
In 2008, I was inspired to curate an exhibition called Canceptual: Paint The Future to see how a prolific graffiti artist might inform and inspire new packaging formats and delivery systems for spray paint. I asked renowned L.A. graffiti artist Man One and award winning packaging design firm Studio 111 in Chicago to collaborate and ideate, design and prototype their most future forward concepts.